SiriusXM's growth through mergers with XM Satellite Radio and the acquisition of Pandora led to a fragmented ecosystem of Personal Information Management Systems (PIMS). This created multiple, disconnected systems for subscriptions and account management, making it difficult to identify users across platforms. The direct consequences included negative user feedback and a surge in customer service calls, highlighting a critical need to simplify subscription and account management for users and integrate these solutions across all company divisions.

The solution involved a strategic overhaul of SiriusXM's PIMS, focusing on several key architectural and design principles:

• Decoupling Subscriptions: A core aspect was to separate subscriptions from specific users or devices, allowing a single account user to manage multiple subscriptions without device limitations.

• Restructuring Disparate Verticals: The project unified two fundamentally different subscription models (one-to-one user-subscription vs. one-to-many) into a cohesive system, ensuring no disruption to existing business operations.

• Enabling Seamless Sharing: The new design facilitates easy sharing among groups and across multiple devices, enhancing user flexibility.

• Wireframing and Prototyping: Extensive user-based wireframe screens were developed for the existing SXM mobile app and in-car experience, ensuring alignment between streaming and in-car functionalities.

The solution involved a strategic overhaul of SiriusXM's PIMS, focusing on several key architectural and design principles:

• Decoupling Subscriptions: A core aspect was to separate subscriptions from specific users or devices, allowing a single account user to manage multiple subscriptions without device limitations.

• Restructuring Disparate Verticals: The project unified two fundamentally different subscription models (one-to-one user-subscription vs. one-to-many) into a cohesive system, ensuring no disruption to existing business operations.

• Enabling Seamless Sharing: The new design facilitates easy sharing among groups and across multiple devices, enhancing user flexibility.

• Wireframing and Prototyping: Extensive user-based wireframe screens were developed for the existing SXM mobile app and in-car experience, ensuring alignment between streaming and in-car functionalities.

Doing the Leg Work 

Examples of data flow map across the division

An example infographic diagram flow of profile and account separation

Kick-off meeting with PO to map out project Status View later named Vehicle Status. To view, flow click here. 

Now armed with an outline flow of how to structure the new system, it was time to build a user based on the current and existing SXM mobile app and existing In-Car experience. Considering that both of these experiences already exist, my task is to design wireframe screens that followed the current styles for each platform car and streaming and define how a user would navigate. 

The website platform though included in the thought process was not flush out in the design. At this point, the focus was on making the streaming platform match what existed for the car.

Example of mobile design of integrated profile feature.

Wireframe & Prototype build to show how the profile solution integrates into existing mobile applications.