SiriusXM Radio: Profiles

To do this, I first needed to understand the company's makeup to know how and what makes this necessary.  SiriusXM originally was made up of 2 companies merged, Sirius Satellite Radio and XM Satellite Radio. After they merged to form SXM, the company found workarounds to system issues. When SXM acquired Pandora, this became a more front and center issue. Multiple systems and subscription and account management structures across all resulted in a real need to find a better way for the company and subscribers to manage PIMs. 

The goal is to identify subscribers within both realms and treat them as one entity or unit.  I also needed to understand the subscription tiers between the two divisions. For instance, System A, their structure ran 1:1 - one user one subscription, and the other System B; they ran 1 to many. 

I needed to find solutions to these questions -- How do I create a system where subscriptions are decoupled from the user or device but still associated with a single account user? How do I restructure two fundamentally different verticles into one that encompasses them both without breaking or cannibalizing one business model over the other? How do I create a system that allows sharing between groups of people and across multiple devices without restrictions?

Summary of Accomplishments: 

Today, the UX and design work on PIM Profiles Project continue. The project was so large and interconnected with so many different divisions across the company; it was best to break it up into two parts Profiles and Identities. The mobile profile section moved forward to development as it relates to the current iteration of 360L in the car.   Other aspects of the project, specifically Identities, have dependencies and are currently being worked on for later release.