I help teams make sense of complex products, systems, and decisions.
I am Denise Andrews, a principal-level product and experience strategist. I help organizations turn vague business asks into clearer problem spaces, stronger customer-facing product direction, and a more grounded perspective on where AI belongs, and where it does not.
Organizations I have Worked With
- Vanguard
- Capital One
- State Farm
- Fidelity Investments
- SiriusXM
The business why, in numbers
Every one of these started as a question no one else was asking: what does the business gain or lose depending on whether this works?
22%
increase in mobile customer satisfaction
Global Investment and Retirement Firm, advised client mobile experience
35%
fewer missed advisor appointments
Global Investment and Retirement Firm, advised client mobile experience
15%
increase in trial-to-paid conversion
Enterprise Entertainment and Streaming Service, connected vehicle experience
18 mo to ~1 wk
policy deployment cycle time
National Banking and Finance Business, enterprise policy platform
Work With Me
There are two ways to work with me, depending on what you need right now: bring me in as a strategic leader inside your organization, or engage me through my consulting practice for focused strategic support.
How I Work & Ways I Can Help
I help teams:
- Clarify the real problem when the brief is still vague.
- Map the system around the experience, not just the screen.
- Align business, product, and technology stakeholders around a sharper direction.
- Shape customer-facing workflows and journeys that are more coherent, useful, and resilient.
- Use AI practically, as a tool for discovery, synthesis, and decision support rather than empty theater.
Selected Work
My case studies are not here to show polished artifacts. They are here to show how I think, where I created value, and how I helped teams move from complexity to clarity. Current and upcoming stories will focus on strategic framing, decision‑making, customer-facing outcomes, and the systems behind the work.
Platform & Ecosystem Transformation
Validating a Faster Path for Policy Testing
How mapping the policy lifecycle exposed an operating-model bottleneck and helped cut one testing cycle from about six months to two weeks.
Service & Workflow Transformation
Shifting Mobile Advice Strategy from Scheduling to Relationship Support
How challenging a desktop-first assumption shaped a phased mobile strategy and helped reduce missed advisor appointments by 35 percent.
Service & Workflow Transformation
Reframing a Mandated CRM Migration Around How Agents Actually Work
How direct agent research exposed a flaw in the platform strategy and led to a household-centered information model.