SiriusXM Radio: Profiles

SiriusXM Radio:  Personal Information Management Systems 


Personal Profile & Identity

The project task was to find a solution to solve PIMS or Personal Information Management Services for SiriusXM. The intent was to solve an issue based on user feedback and years of customer service calls of

Getting Started: 

Doing the Leg Work 

To do this, I first needed to understand the company's makeup to know how and what makes this necessary.  SiriusXM originally was made up of 2 companies merged, Sirius Satellite Radio and XM Satellite Radio. After they merged to form SXM, the company found workarounds to system issues. When SXM acquired Pandora, this became a more front and center issue. Multiple systems and subscription and account management structures across all resulted in a real need to find a better way for the company and subscribers to manage PIMs. 

Examples of data flow map across the division

The goal is to identify subscribers within both realms and treat them as one entity or unit.  I also needed to understand the subscription tiers between the two divisions. For instance, System A, their structure ran 1:1 - one user one subscription, and the other System B; they ran 1 to many. 

The Challenge

Finding Solutions To The Questions

The challenge was in finding solutions to these questions --


An example infographic diagram flow of profile and account separation

I needed to find solutions to these questions -- How do I create a system where subscriptions are decoupled from the user or device but still associated with a single account user? How do I restructure two fundamentally different verticles into one that encompasses them both without breaking or cannibalizing one business model over the other? How do I create a system that allows sharing between groups of people and across multiple devices without restrictions?

Kick-off meeting with PO to map out project Status View later named Vehicle Status. To view, flow click here. 

Wireframes + Prototyping

Now armed with an outline flow of how to structure the new system, it was time to build a user based on the current and existing SXM mobile app and existing In-Car experience. Considering that both of these experiences already exist, my task is to design wireframe screens that followed the current styles for each platform car and streaming and define how a user would navigate. 

The website platform though included in the thought process was not flush out in the design. At this point, the focus was on making the streaming platform match what existed for the car.

Example of mobile design of integrated profile feature.

Wireframe & Prototype build to show how the profile solution integrates into existing mobile applications.

Summary of Accomplishments: 

Today, the UX and design work on PIM Profiles Project continue. The project was so large and interconnected with so many different divisions across the company; it was best to break it up into two parts Profiles and Identities. The mobile profile section moved forward to development as it relates to the current iteration of 360L in the car.   Other aspects of the project, specifically Identities, have dependencies and are currently being worked on for later release. 

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